Controversial+&+Ethical+Issues

**__Controversial & Ethical Issues__**

 His response to this criticism was his most famous book, //Beyond Freedom and Dignity// (1971). Here he argued that "freedom" and "dignity" are pre-scientific concepts, and shifting to scientific terminology and applications would advance human life and society better than rhetoric. For Skinner, the scientific approach is the most dependable, reliable way to understand the world, and the implications of this approach are so significant as to render it imperative to follow it in all spheres of human concern. Religion, morality, free will, and even feelings are to be purged from an objective (that is to say, empirical) scientific conception of relationships to the world and each other. Indeed, Skinner thought that the more humans adopted his recommendations, the more likely they would be to achieve the goal of peace.  As to the overall success of Skinner's ideas, on some fronts his views have triumphed. His ideas that humans and other animals are pretty much the same have been well received in the burgeoning animal rights or liberation movement, for example. In applied psychology, however, Skinner has lost much appeal. Cognitive psychology, for example, has eclipsed his behaviorism. Skinner remains, however, one of the twentieth century's most prominent theorists about human behavior, next, perhaps, only to Sigmund Freud.